Marcel Patalon is a researcher in Digital Transformation with a multidisciplinary background in economics, communication, and social sciences. His work focuses on the intersection of technological innovation and real-world application, specializing in Technology Management, Strategy, and Organizational Development. Marcel Patalon‘s current research adopts a socio-technical perspective, examining the interplay between institutional theory and digital transformation in rural municipalities. Beyond his primary focus, he explores institutional logics, isomorphism, digital literacy, strategy formation, and platforms. These interests provide insights into how organizations adapt and transform in response to technological and societal pressures, advancing his contributions to the field of digital transformation.